TikTok has over 689 million users, 20 percent of whom are video creators. But not every TikTok video creator can make his video viral. The reason is that they are not familiar with the TikTok algorithm. They just make videos and upload them without taking any steps to make them seen by more users.
Some people think that more followers can make your videos get viral quickly. Followers do matter but not that much. The essential thing is to understand the TikToks algorithm and upload videos according to it.
We have explained the TikTok algorithm 2021 according to the recent information revealed by TikTok. We also mentioned some tips and tricks because it is almost impossible to hack the TikTok algorithm. For complete guidance, read the article thoroughly.
What is the TikTok algorithm?
Every social media website or app has its algorithm based on which videos and posts are recommended for a user. Similarly, TikTok also has an algorithm for the content creators on TikTok. If you post a video according to the TikTok algorithm, there are chances that your video might jump to FYP.
There are some specific tools and factors on which the algorithm of TikTok is based. For any TikTok video creator, it is essential to know about the TikTok algorithm. The factors that are part of the algorithm are your likes and comments. The videos are recommended to you based on your current activity, location, and language preferences.
How TikTok Algorithm Works in 2021? Major Factors
TikTok was launched in 2016, about five years ago. But in five years, no one was able to tell the original algorithm working of TikTok. Many people tried to explain it, but they were all like darts thrown in the dark. Because no one knew the secret, very few people were able to succeed on TikTok.
Now, the TikTok officials themselves revealed the secret of the TikTok algorithm. To crack the TikTok algorithm, just follow the below-given steps. These are officially announced, and now many people are trying to follow these, and they succeeded. The significant factors that contribute to the TikTok algorithm are:
The TikTok algorithm detects which type of videos you like, and then they recommend videos related to your choice. Your choice is guessed by your recent activity, like your likes, follows, and comments. Also, the videos that you share or download affect the algorithm of TikTok.
Video completion rate is a significant factor that significantly overcomes the TikTok algorithm. If your video is short, more people are likely to watch it completely. But if you have a video up to 60 seconds, then very few people will watch the video completely.
A small video of 15 to 20 seconds is best to increase your completion rate and ultimately make your videos viral. Shorter videos are more likely to get on “for you” and make you more likes and shares.
Video information is the second factor that influences the algorithm of TikTok. The proper search of hashtags and video content increases the chances of the video being pushed towards the “for you” page.
This is just like you may see more videos with a particular hashtag again and again. TikTok has detected you as the follower of the following hashtags. Then there is music. You may have often seen many videos with the same voice content.
Account or Device Settings
Account settings mean the information about yourself that you have entered into TikTok. TikTok requires some basic info from you when you are making a TikTok account. Then that information is used to show you the related videos.
For example, if you have entered Pakistan as your country, you will see the videos from the Pakistani video creators. Language preferences also play a significant role in the recommendation of the videos.
When the video is posted, it is shown to a group of users. If the users gave thumbs up and left a comment behind, the video would get more exposure. This is for the positive response from the user. If several viewers ignore the video, it collapses, and the video doesn’t get any exposure.
Break The Algorithm: Tips to Work with the Algorithm
We know about the TikTok algorithm, but we don’t know how to take advantage of it. Here we are giving some fantastic tips that you can use to move your videos to the “for you” page. The tips are straightforward. Just try to follow them while making and uploading your TikTok videos.
Create Short Videos
Experts say that short videos have more chances to get ranked on the “for you” page. The reason behind this is that shorter videos have a higher completion rate. If you upload two videos, one is 15 seconds, and the other is 60 seconds. The content is the same for both videos, then what do you expect most people will like?
Probably the users will prefer the 15 seconds video as that saves their time. Moreover, the 15 seconds video will have a higher completion rate. It is because many people open TikTok daily on average for 46 minutes. Everyone wants to view more videos quickly, so they prefer shorter videos over longer ones.
Create an Engaging Video
Select the top-notch quality content for your video. If your video engages the viewers by heart, you have succeeded in getting likes from everyone who watches your video. More likes mean higher chances of getting viral. If the content is boring, the viewers just scroll down, and your video completion rate is also affected.
Add an Engaging Caption
An engaging caption can surely convert your viewers into followers and then fans. So never miss an opportunity to add an alluring caption to increase the curiosity among the viewers. The more curious video you make, the higher the video completion rate it would have.
You can add a caption like, “the end is mind-blowing.” Now every viewer will want to blow his mind, and he will watch the video till the end. Many captions like this influence the viewer’s mind, and they are forced to watch the complete video.
Create a Five-star Video with Exceptional Editing
If you have good editing skills, then utilize them and make high-quality videos. It is because TikTok promotes only amazing videos. Videos with poor quality are not supported at all.
If you don’t know how to edit videos, you can ask a friend or hire a professional for this task. But remember, never compromise on the quality of the video.
You should also bear in mind that TikTok use an artificial intelligence (AI) and it learns. So, whatever you do, create a valuable content.
Upload Video When Most of Your Audience is Active
When you upload a video when more users are active, you can probably get more likes in less time. Getting more likes in less time can push your video to the “for you” page. You can get a TikTok pro account to see when most of your audience is active. Check the analytics every now and then, and post the video when you see more people active on TikTok.
Using Trending Music in Videos Might be More Helpful
Search for the trending songs and music and use them in your videos. You can use a TikTok pro account to check which songs your audience is listening to more nowadays, and then use that song in your video. Use songs that are trending on TikTok, not on other apps like Youtube or Instagram.
Frequently Asked Questions (FAQs)
Why is the TikTok Algorithm so good?
The TikTok algorithm ranks videos based on the recent activity of the user. Location of the user, reaction to the video, and other factors are also considered while ranking the video. The TikTok algorithm for views is based on some different factors. The most substantial factor that ranks the video is the completion rate of the video.
How long is the TikTok Algorithm?
The TikTok algorithm is not very much lengthy and complex after the officials unveiled it. There are a few factors that play an essential role in the TikTok algorithm. The factors are users’ recent activity, video completion rate, and account settings. Just these three factors are the main parts of the TikTok algorithm.
How do I fix the TikTok Algorithm?
Fixing the TikTok algorithm is very difficult, but you can follow some tips to rank your videos. The steps are elementary, like making shorter videos of 15 to 20 seconds to get higher video completion rates. Engaging caption, best use of hashtags, and sounds can also push your video to the “for you” page.
Now, you know all about the TikTok algorithm and how to take advantage of it. We can say that high-quality content and trending hashtags and sounds can rank your video to summarize everything.
Everything is clear now. Just follow the tips and tricks given above and crack the TikTok algorithm with your videos.
Cracking TikTok doesn’t mean that you can hack it. It means you can follow the algorithm and make videos according to it. If you still have some questions, let us know in the comment box. Make videos and have fun.